Policy announcement: 16 April 2020

Various updates as outlined below:

  • We've updated our deceptive behaviour policies to emphasise functionally deceptive apps and our requirement to provide accurate disclosures and metadata.
  • We've updated our malicious behavior policies to introduce a user notification requirement prior to apps beginning large resource file downloads.
  • We've introduced a manipulated media policy for apps that spread or created altered media.
  • We've updated our malware policy. Visit the Google Play Protect site for additional information about enforcement and reporting malware.
  • We've updated our subscriptions policy to ensure transparent communication of subscription offers and responsible implementation of monetisation tools and services.
    • Any new apps or app updates published after this notification will immediately be subject to the latest version of the Developer Programme Policies. Apps currently on Google Play will have 60 days to come into compliance
  • We've rebranded the ad network certification programme to families ads programme.
  • We've updated our Families policy to include disclosure of collection of personal and sensitive information from children.
  • We've updated our Families policy to provide further clarification on the use of Bluetooth.
  • We've updated our Families ads and monetisation policy to prohibit spammy and manipulative ads and monetisation practices.
  • We've updated our location policy to promote transparency and limit access to location data, especially in the background.
    • Because compliance with this location policy may require substantial changes to your app, affected developers will have an extended timeline to make any necessary updates. To view timelines and other updates, please visit our Help Centre.

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